Shailaja Vishwanath is a Social media consultant who thrives to help and support bloggers with various strategies. Being a mother of her 12 years old daughter – she manages her home, work, clients and her own blog. Being a pinterest expert, she also has her Facebook community where she helps fellow bloggers with several tips and tricks about blogging. Shailaja shares about her entrepreneurial venture with WOI.
Be honest with yourself. Ask yourself if this is something you want to do. If the answer is a resounding YES, go for it. And always, always stay open to criticism. Because it is the critics who will help you rise, not the praise. Listen with gratitude and work on changing whatever doesn’t click.
I am a blogger and solo entrepreneur who wants to help bloggers build their brand organically on social media. The blogging space in India is rich and diverse and has an incredible amount of potential. But a lot of it isn’t channelized properly. My intention is to help bloggers understand their ‘why’ and achieve their goals, at their own pace.
Personally, I am a bit of a bookworm and an introvert, although my social media presence may tell you otherwise. Academically, I hold a Master’s Degree in English Language and Literature.
Teaching was/is my first love, so the happy transition to helping bloggers grow is something that happened organically. When my daughter came along, 12 years ago, I stepped back from teaching students and dove into blogging. Blogging was a pure hobby for well over a decade before I decided to make the switch to a business.
In so many ways, this has been the best decision for me, professionally. I love the fact that my husband is supportive of everything that I take on and also critical when I need it. I believe criticism is important to help us grow, no matter what our field of work.
In my previous job as an editor, I found myself diving deep into nuances of social media marketing and digital strategy. As I went deeper, I realised that I loved learning about this space and its potential for bloggers. In October 2017, I discovered Pinterest and that transformed blogging for me, personally. I had already been running a blogging community for 3 years before the business. So, when the idea sparked, I just followed it to where it led me.
I did (and do) study a tremendous amount almost every day. I listened to podcasts, watched videos, bought books about entrepreneurs and deep work and went all in. And I had a lot of excitement at first, which started waning when I took on more than I could handle. Fortunately, I learnt to step back and listen to the body. Now I only take on what I can manage.
Getting the word out about my business was the toughest part initially. I roped in a few good friends from the blogging community and asked them to help spread the word. Over time, I gained a few clients and now I have a loyal reader base and a devoted Facebook group that are absolute rockstars when it comes to marketing my content. I hardly market it anymore. Most of it is done for me and I couldn’t be more grateful. I’d say I was more than satisfied. Doing what I love and doing it when I wanted. I couldn’t have been happier.
I have honestly lost track of the praise because people are way too kind in their encouragement. I am immensely grateful to every single one of them. As for criticism, I am extremely glad to share that I have loyal friends who are also very good critics. When I felt defeated, three of them came forward to tell me what I was doing wrong and how I should change it. That being helpful didn’t mean over-extending myself or that saying ‘no’ wasn’t a bad thing. I keep telling anyone who will listen the same thing: Focus on one thing at a time. It’s very tempting to chase multiple platforms, all forms of revenue, all kinds of customers, but they are not all the right fit. Take it slow, be patient and in this case, the turtle really DOES win the race.
I can’t really say I can call myself a full-fledged entrepreneur yet. I’m still learning, still growing, still open to whatever the Universe can teach me. Other than managing my venture, I run a home and bring up a child!
I’d like to add, You’re doing a great job showcasing women from various fields of life. Keep going. All the best!
Thank you Shailaja. Your generosity to help others over business will take you to heights. We are glad to feature your business story on WOI. We wish you all the best for your future endeavours. Keep Inspiring!
If you are a woman entrepreneur and like to be featured on WOI, reach us here